First Global Map of Creative and Cultural Industries Welcomed by UNESCO

EY has produced the first global map of cultural and creative industries. Commissioned by the Confederation of Authors and Composers Societies (CISAC), the report includes detailed economic analysis from five continents, country profiles and a series of fascinating interviews with 26 artists and creatives drawn from advertising, architecture, books, gaming, movies, music, newspapers/magazines, performing arts, radio, television and visual arts.

Calling for improved public policies, UNESCO Director-General Irina Bokova says: ‘the cultural and creative industries are major drivers of the economies of developed as well as developing countries. Indeed, they are among the most rapidly growing sectors worldwide.’ 

Among its key findings the report notes that the Cultural and Creative Industries globally:

  • generate US$2,250b of revenues and 29.5 million jobs worldwide;
  • are at the forefront of the digital economy drive;
  • contribute significantly to youth employment and greater female participation in the workforce than traditional industries.

In Australia, the performing arts is highlighted as a ‘thriving sector’ with 34, 277 people working in music and the performing arts.

The report notes the critical role that universities have in growing creative and cultural industries, particularly ‘in attracting, developing and retaining talent’ and ‘helping build audiences of a sufficient size to support artists and groups pursuing creative endeavours.’

The report is available at: http://www.worldcreative.org/

DDCA thanks go to Herman Van Eyken, Griffith Film School for forwarding the report.